(Weekend Edition)
A new study by knowDigital shows in-car streaming has grown to 14%. That's the percentage of listeners who stream at least 5 minutes per week in-car. And those that stream listen to other forms of radio. Sam Milkman, president of knowDigital tells Media Life Magazine that "(respondents) start their drives with FM radio. The study revealed a lot of reasons why they still turn to traditional radio. There's certainly a lot of reasons why they rely upon traditional broadcasters. Some have satellite radio -- these are people who are interested in audio media in the car in general, or just audio media in general. So it didn't surprise us a lot had satellite radio." ...
While in-car listening is mostly done while commuting is not surprising but Milkman raises a point that is surprising. "They're highly interested in audio of all kinds. And beyond that they probably are looking for something different, some variety and customization, all the characteristics that apply to streamers in general." Car manufacturers may be getting too fancy with the installation of new internet listening devices because this study shows that drivers are content to use their phone's internet connection, "Bluetooth or otherwise" says Milkman...
Apparently people still believe that car radios sound better than any radio they own. If you look back over the years, you always remember the best-sounding car radio you ever had. It just always sounds better on a car radio, doesn't it? Milkman agrees: "They (respondents) think the quality is better. They perceive the quality to be better, and they forgive the technical limitations. So if it cuts out or buffers, they understand how often that happens and they're not bothered by it." ...
Timeline Memories:
1931] Happy 80th Birthday: It was May 1, 1931 when President Herbert Hoover pressed a button in Washington officially opening the tallest building in NYC and the U.S.: The Empire State Building (5/1)...
1952] Double Debut: Mr. Potato Head is born (5/1)...1957] Larry King broadcasts his first radio show (5/1). Any connection? I'll let you be the judge...
1957] Recorded on this date: "Jailhouse Rock" - Elvis Presley (4/30). Ten years later, on May 1, 1967, Elvis & Priscilla Beaulieu get married (5/1)...
1961] Spanning the Globe: ABC's "Wide World Of Sports" debuts with "The thrill of victory, the agony of defeat" (4/29)...
1965] Released on this date: "Back In My Arms Again" - Supremes (5/1)...1967] "Respect" - Aretha Franklin (4/29)...1971] "Brown Sugar" - Rolling Stones (5/1)...
1990] Tear down this wall: Ronald Reagan gets his demand answered when the Berlin Wall begins to come down (4/29)...
1991] Seven zeros: 44-year old Texas pitcher Nolan Ryan pitches his 7th no-hitter vs. Toronto (5/1). No other pitcher in baseball history is even close to reaching that mark. None ever will...
1992] L.A. had a bad day: Deadly rioting breaks out in Los Angeles when a jury in Simi Valley acquits 4 LAPD officers of almost all charges in the beating of Rodney King, captured on video tape. 54 die and $1 billion in damage are the results of the rioting (4/29)...
2001] Washington mystery: Washington intern Chandra Levy is seen for the last time at a health club near her apartment (4/30). Her remains are found more than a year later in a D.C. park...
"Happy Birthday...happy birthday": (4/29) Andre Agassi (41), Uma Thurman (41), Carnie Wilson (43), Gary Cohen (53), Michelle Pfeiffer (53), Daniel Day-Lewis (54), Jerry Seinfeld (57), Tommy James (64), Rod McKuen (78), Carl (Coasters) Gardner (83) & Celeste Holm (94)...(4/30) Kirsten Dunst (29), Bobby Vee (68), Johnny (Santo & Johnny) Farina (70), Burt Young (71), Willie Nelson (78) & Cloris Leachman (85)...(5/1) Wes Welker (30), Tim McGraw (44), Steve Cauthen (51), Ray Parker Jr. (57), Rita Coolidge (66), Judy Collins (72), Sonny James (82) & Scott Carpenter (86)...
Timeline Countdown: 8 days until The Kentucky Derby, 9 days until Mother's Day & 31 days until Memorial Day...
