(Weekend Edition)
A new study by knowDigital shows in-car streaming has grown to 14%. That's the percentage of listeners who stream at least 5 minutes per week in-car. And those that stream listen to other forms of radio. Sam Milkman, president of knowDigital tells Media Life Magazine that "(respondents) start their drives with FM radio. The study revealed a lot of reasons why they still turn to traditional radio. There's certainly a lot of reasons why they rely upon traditional broadcasters. Some have satellite radio -- these are people who are interested in audio media in the car in general, or just audio media in general. So it didn't surprise us a lot had satellite radio." ...
While in-car listening is mostly done while commuting is not surprising but Milkman raises a point that is surprising. "They're highly interested in audio of all kinds. And beyond that they probably are looking for something different, some variety and customization, all the characteristics that apply to streamers in general." Car manufacturers may be getting too fancy with the installation of new internet listening devices because this study shows that drivers are content to use their phone's internet connection, "Bluetooth or otherwise" says Milkman...
Apparently people still believe that car radios sound better than any radio they own. If you look back over the years, you always remember the best-sounding car radio you ever had. It just always sounds better on a car radio, doesn't it? Milkman agrees: "They (respondents) think the quality is better. They perceive the quality to be better, and they forgive the technical limitations. So if it cuts out or buffers, they understand how often that happens and they're not bothered by it." ...
Timeline Memories:
1931] Happy 80th Birthday: It was May 1, 1931 when President Herbert Hoover pressed a button in Washington officially opening the tallest building in NYC and the U.S.: The Empire State Building (5/1)...
1952] Double Debut: Mr. Potato Head is born (5/1)...1957] Larry King broadcasts his first radio show (5/1). Any connection? I'll let you be the judge...
1957] Recorded on this date: "Jailhouse Rock" - Elvis Presley (4/30). Ten years later, on May 1, 1967, Elvis & Priscilla Beaulieu get married (5/1)...
1961] Spanning the Globe: ABC's "Wide World Of Sports" debuts with "The thrill of victory, the agony of defeat" (4/29)...
1965] Released on this date: "Back In My Arms Again" - Supremes (5/1)...1967] "Respect" - Aretha Franklin (4/29)...1971] "Brown Sugar" - Rolling Stones (5/1)...
1990] Tear down this wall: Ronald Reagan gets his demand answered when the Berlin Wall begins to come down (4/29)...
1991] Seven zeros: 44-year old Texas pitcher Nolan Ryan pitches his 7th no-hitter vs. Toronto (5/1). No other pitcher in baseball history is even close to reaching that mark. None ever will...
1992] L.A. had a bad day: Deadly rioting breaks out in Los Angeles when a jury in Simi Valley acquits 4 LAPD officers of almost all charges in the beating of Rodney King, captured on video tape. 54 die and $1 billion in damage are the results of the rioting (4/29)...
2001] Washington mystery: Washington intern Chandra Levy is seen for the last time at a health club near her apartment (4/30). Her remains are found more than a year later in a D.C. park...
"Happy Birthday...happy birthday": (4/29) Andre Agassi (41), Uma Thurman (41), Carnie Wilson (43), Gary Cohen (53), Michelle Pfeiffer (53), Daniel Day-Lewis (54), Jerry Seinfeld (57), Tommy James (64), Rod McKuen (78), Carl (Coasters) Gardner (83) & Celeste Holm (94)...(4/30) Kirsten Dunst (29), Bobby Vee (68), Johnny (Santo & Johnny) Farina (70), Burt Young (71), Willie Nelson (78) & Cloris Leachman (85)...(5/1) Wes Welker (30), Tim McGraw (44), Steve Cauthen (51), Ray Parker Jr. (57), Rita Coolidge (66), Judy Collins (72), Sonny James (82) & Scott Carpenter (86)...
Timeline Countdown: 8 days until The Kentucky Derby, 9 days until Mother's Day & 31 days until Memorial Day...
Friday, April 29, 2011
Thursday, April 28, 2011
The Argument Against FM Chips...
There are those in radio that believe the installation of FM chips in mobile devices will bring a new generation of a modern day version of transistor radios. I'm not one of those people. I hate to disagree with a former WRKO alum but when Peter Smyth, CEO of Greater Media advocates FM chips in phones for safety reasons - a noble thought, I believe that the first place people go to find out the present danger they face is to news and weather, not radio. And the information they seek is available in an instant...
One thing I agree with Peter on is that "no consumer is going to go out and buy an inferior phone just because one or two manufacturers plugged in a tuner chip." Peter however, believes that if manufacturers install chips in mobile devices they will be used. That, I'm not so sure of. I believe that mobile device consumers are looking for the next cool app to download and chances are it's a game, something radio can't supply...
Don't get me wrong, I'm for anything that can make radio bigger, stronger and more relevant but I don't believe the answer can be found in a mobile device. Radio needs to fix its product and make living with it indispensable just like mobile devices have become...
Timeline Memories:
1789] Mutiny on the Bounty: This really happened! The crew of the British ship set Capt. William Bligh and 18 sailors adrift in a launch in the South Pacific...
1914] Cool: Willis H. Carrier patents the design for his air conditioner...
1947] No termites please: A six-man expedition sails from Peru aboard a balsa wood raft named Kon-Tiki on a 101-day journey across the Pacific to Polynesia...
1966] Number one on this date: "Good Lovin'" - Young Rascals...
1974] Number one on this date: "Loco-Motion" - Grand Funk...
1983] Number one on this date: "Beat It" - Michael Jackson...
1985] Billy's back: Billy Martin becomes Yankee manager for the 4th time, proving the 3rd time is not the charm...
2004] A boo-boo Ghraib: The first photos of Abu Ghraib surface on "60 Minutes"...
"Happy Birthday...happy birthday":
Jessica Alba (30), Penelope Cruz (37), Mary McDonnell (59), Jay Leno (61), Paul (CSI) Guilfoyle (62) & Ann-Margret (70)...
Timeline Countdown: The NFL Draft starts today, 9 days until the Kentucky Derby, 10 days until Mother's Day & 32 days until Memorial Day...
One thing I agree with Peter on is that "no consumer is going to go out and buy an inferior phone just because one or two manufacturers plugged in a tuner chip." Peter however, believes that if manufacturers install chips in mobile devices they will be used. That, I'm not so sure of. I believe that mobile device consumers are looking for the next cool app to download and chances are it's a game, something radio can't supply...
Don't get me wrong, I'm for anything that can make radio bigger, stronger and more relevant but I don't believe the answer can be found in a mobile device. Radio needs to fix its product and make living with it indispensable just like mobile devices have become...
Timeline Memories:
1789] Mutiny on the Bounty: This really happened! The crew of the British ship set Capt. William Bligh and 18 sailors adrift in a launch in the South Pacific...
1914] Cool: Willis H. Carrier patents the design for his air conditioner...
1947] No termites please: A six-man expedition sails from Peru aboard a balsa wood raft named Kon-Tiki on a 101-day journey across the Pacific to Polynesia...
1966] Number one on this date: "Good Lovin'" - Young Rascals...
1974] Number one on this date: "Loco-Motion" - Grand Funk...
1983] Number one on this date: "Beat It" - Michael Jackson...
1985] Billy's back: Billy Martin becomes Yankee manager for the 4th time, proving the 3rd time is not the charm...
2004] A boo-boo Ghraib: The first photos of Abu Ghraib surface on "60 Minutes"...
"Happy Birthday...happy birthday":
Jessica Alba (30), Penelope Cruz (37), Mary McDonnell (59), Jay Leno (61), Paul (CSI) Guilfoyle (62) & Ann-Margret (70)...
Timeline Countdown: The NFL Draft starts today, 9 days until the Kentucky Derby, 10 days until Mother's Day & 32 days until Memorial Day...
Wednesday, April 27, 2011
Are Buyers Starting To Doubt Digital Media Strength?
(1st Edition)
Apparently media buyers aren't that sold on digital media. Digital might be the fastest growing medium in the U.S. but a new STRATA study reports a renewed interest in traditional media. Could the love affair with digital be over? In my view, it's not. Seventy percent of agency buyers intend to invest more money into online advertising this year. The concern about digital interest seems to be the decline of 2% (80% - 78%) in spending from Q3 to Q4 in 2010. A 2% decline in anything is no cause for concern - not at this stage in the growth of digital media...
Eleven percent of agency buyers report they're already putting more money into digital than traditional media but almost 40% (39%) believe online will never overtake traditional. "It's not the standalone piece that people were hoping for, but it remains an integral part of a campaign," says STRATA marketing chief J.D. Miller. The STRATA report shows that digital display remains the top pick for ad buyers (76%), followed by search (57%) and then social media (56%). As you might expect, Facebook is the top social media focus for advertisers (83%), followed by YouTube (38%) and Twitter (36%). And there's a reason you're always asked about your location online. Location-based advertising continues to stay well off the radar for advertisers - a staggering 63% still say it's not in their 2011 plans...
The big rub in whatever reluctance remains in buying digital is return-on-investment. Unless and until there's a way to measure ROI on social media, there will be doubt about investing in it. Someone, somewhere has to come up with proof that social media can sell a product...
R.I.P. Phoebe Snow, who died yesterday as the result of a hemorrhage suffered one year ago. I had the pleasure working with Phoebe on a charity event some years ago. Phoebe Snow - dead at 60...
Timeline Memories:
1947] Farewell Babe: Over 58,000 fans jam Yankee Stadium to say goodbye to Babe Ruth...
1959] Released on this date: "Personality" - Lloyd Price...
1968] Released on this date: "Mrs. Robinson" - Simon & Garfunkel...
1973] Opry moves: The Grand Ole Opry leaves the Ryman Auditorium for Opryland in suburban Nashville...
1982] Guilty as charged: John W. Hinckley Jr. goes on trial in Washington, D.C. for shooting President Ronald Reagan. Hinckley will be acquitted by reason of insanity...
First Edition: This is the first edition of Mel Phillips Radio Views. Although it will resemble Mel Phillips Remembers and Mel Phillips Now & Then, MPRV will be more concise and opinionated then those previous posts. I hope you enjoy reading my view of radio related topics in 2011 and beyond...
"Happy Birthday...Happy Birthday":
Sheena Easton (52), Ace (Kiss) Frehley (60), Cuba Gooding (67), Judy Carne (72), Casey Kasem (79) & Jack Klugman (89)...
Timeline Countdown: 1 day until NFL Draft, 10 days until the Kentucky Derby, 11 days until Mother's Day & 33 days until Memorial Day...
Apparently media buyers aren't that sold on digital media. Digital might be the fastest growing medium in the U.S. but a new STRATA study reports a renewed interest in traditional media. Could the love affair with digital be over? In my view, it's not. Seventy percent of agency buyers intend to invest more money into online advertising this year. The concern about digital interest seems to be the decline of 2% (80% - 78%) in spending from Q3 to Q4 in 2010. A 2% decline in anything is no cause for concern - not at this stage in the growth of digital media...
Eleven percent of agency buyers report they're already putting more money into digital than traditional media but almost 40% (39%) believe online will never overtake traditional. "It's not the standalone piece that people were hoping for, but it remains an integral part of a campaign," says STRATA marketing chief J.D. Miller. The STRATA report shows that digital display remains the top pick for ad buyers (76%), followed by search (57%) and then social media (56%). As you might expect, Facebook is the top social media focus for advertisers (83%), followed by YouTube (38%) and Twitter (36%). And there's a reason you're always asked about your location online. Location-based advertising continues to stay well off the radar for advertisers - a staggering 63% still say it's not in their 2011 plans...
The big rub in whatever reluctance remains in buying digital is return-on-investment. Unless and until there's a way to measure ROI on social media, there will be doubt about investing in it. Someone, somewhere has to come up with proof that social media can sell a product...
R.I.P. Phoebe Snow, who died yesterday as the result of a hemorrhage suffered one year ago. I had the pleasure working with Phoebe on a charity event some years ago. Phoebe Snow - dead at 60...
Timeline Memories:
1947] Farewell Babe: Over 58,000 fans jam Yankee Stadium to say goodbye to Babe Ruth...
1959] Released on this date: "Personality" - Lloyd Price...
1968] Released on this date: "Mrs. Robinson" - Simon & Garfunkel...
1973] Opry moves: The Grand Ole Opry leaves the Ryman Auditorium for Opryland in suburban Nashville...
1982] Guilty as charged: John W. Hinckley Jr. goes on trial in Washington, D.C. for shooting President Ronald Reagan. Hinckley will be acquitted by reason of insanity...
First Edition: This is the first edition of Mel Phillips Radio Views. Although it will resemble Mel Phillips Remembers and Mel Phillips Now & Then, MPRV will be more concise and opinionated then those previous posts. I hope you enjoy reading my view of radio related topics in 2011 and beyond...
"Happy Birthday...Happy Birthday":
Sheena Easton (52), Ace (Kiss) Frehley (60), Cuba Gooding (67), Judy Carne (72), Casey Kasem (79) & Jack Klugman (89)...
Timeline Countdown: 1 day until NFL Draft, 10 days until the Kentucky Derby, 11 days until Mother's Day & 33 days until Memorial Day...
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